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The Book Designer

Practical advice to help build better books

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Home » Book Design » Page 2

The Basics of Book Design

by Joel Friedlander on July 8, 2019 12 Comments

Publishing has changed in so many ways during my time as a book designer, but one thing remains the same: the basics of good book design and layout.

Filed Under: Book Design, Guest Posts Tagged With: Andrea Reider, book design

Book Anatomy: Revisiting Your Book’s Back Matter

by Joel Friedlander on May 6, 2019 4 Comments

I’ve recently been writing a series on Book Anatomy for the BookWorks site, and the most recent article just went live last week. In taking the opportunity to revise my own work of about 10 years ago on the Parts of a Book I found a number of places where the list could be updated […]

Filed Under: Book Design, Book Production Tagged With: book design, book production, BookWorks

Grammar, a Marketing Idea, Helvetica Now, and Pitching Junk

by Joel Friedlander on April 22, 2019 2 Comments

A bit of miscellany today: Get the “Out” Out When did the word “out” invade the rest of our verbs? It’s everywhere, and deserves to be eliminated. Some examples: Tweet out Report out When did this sneak in? “Out” in these contexts adds nothing, since the idea of “sending it out” is inherent in both […]

Filed Under: Book Design, Marketing Tagged With: email, grammar, Helvetica Now, Marketing

Samples of 2-Column Book Layout

by Joel Friedlander on December 17, 2018 10 Comments

Here’s a question from reader Pat B.: Hi Joel, Are there any rules of thumb for deciding whether text on a wide-format page should be printed in one or two columns? And if you go with two, are there guidelines for determining the optimal space between the columns? Thanks, Pat I’m not sure if there […]

Filed Under: Book Design Tagged With: book design, Gutenberg, InDesign

5 Questions on the Book Production and Marketing Matrix

by Joel Friedlander on November 19, 2018 3 Comments

It can be a challenge to explain to new authors that they need to consider their marketing plans before making arrangements for book design and production. They want to know why they can’t just publish the book they want to publish and worry about the rest of it later? After all, many new authors have […]

Filed Under: Book Design, Marketing Tagged With: book design, book marketing

110 Type Ornaments to Use in Your Book (Plus a Free Download)

by Joel Friedlander on October 8, 2018 33 Comments

Using type ornaments in your book design can add a pleasing pictorial element to your typographic pages. Depending on the tone you’re trying to establish with your design, there’s likely to be a choice of ornaments that will complement the other choices you’ve made when selecting fonts and the overall design direction for the book. […]

Filed Under: Book Design Tagged With: type ornaments, typography

Project Focus: Long and Complex Books Demand Attention to Detail

by Joel Friedlander on October 1, 2018 5 Comments

Two recent projects have reminded me of just how much attention book designers have to pay to details. With a complex book, every detail counts. What makes a book “complex”? It could be very long manuscripts, books with footnotes, endnotes, annotations, massive amounts of front matter and back matter, separate text streams, lots of tabular […]

Filed Under: Book Design, Project Focus Tagged With: book design, Conrad Osborne, David Brondos, fontds, typography

“I Hate That!” Book Design Pet Peeves

by Joel Friedlander on August 13, 2018 45 Comments

This is a story about bad book design decisions, and how to avoid them. Jill and I visited Copperfield’s Books in Sebastapol this afternoon. Copperfield’s is a small chain of independent bookstores here in California, and a favorite place to browse their curated selection. As an aside, when you consider all the books that are […]

Filed Under: Book Design Tagged With: book design

New! The Book Blueprint: Expert Advice for Creating Industry-Standard Print Books

by Joel Friedlander on May 21, 2018 3 Comments

Announcing the publication of The Book Blueprint, Expert Advice for Creating Industry-Standard Print Books

Filed Under: Book Design, Book Printing, Book Production, Cover Design, Interior Design, Self-Publishing Tagged With: book design, The Book Blueprint

Learn About the Color of Type Pages in Book Design

by Joel Friedlander on April 16, 2018 5 Comments

Examples of book pages typeset in various fonts to demonstrate the variations in the overall color of your book page.

Filed Under: Book Design Tagged With: book design templates, Cochin, Filosofia, Garamond, Minion, typography

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"Writers change the world one reader at a time. But you can't change the world with a book that's still on your hard drive or in a box under your bed. This blog exists to help you get that book into people's hands."
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