By Sandra Beckwith I often advise authors to start their book marketing locally. Local “gatekeepers” – retailers, librarians, and reporters – will nearly always be more open and friendly to a new author with a great book than their counterparts in distant locations...
By Sandra Beckwith When I find myself procrastinating about writing a blog post like this or an article for a client, I have to hit the “pause” button and think about what’s holding me back. About nine times out of 10, my problem is that I don’t know how to begin the...
By Sandra Beckwith Imagine you’ve searched on Amazon for a nonfiction book on how to raise backyard chickens. Of the many search results generated by the infamous Amazon algorithms, two possibilities catch your eye. You click through on each. The descriptions are...
By Sandra Beckwith In response to a recent article on my book marketing blog, a reader commented, “Blowing my own horn, so to speak, has never been in my nature.” I had to think about this for a moment to truly understand it. From my perspective, “blowing your own...
By Sandra Beckwith When one of indie kid lit author Cat Michaels’ books wins an award, she doesn’t just pose for a grip and grin at the awards banquet. Michaels, who has won four book awards in the past two years, makes sure her audience hears the good news,...
