By Nate Hoffelder Everyone tells you that newsletters are a great way to sell stuff. In the marketing industry, it’s called direct marketing, and it has many advocates because this really is an effective way to sell just about anything. But how exactly do you do that?...
By Nate Hoffelder Newsletters are widely regarded as one of the best marketing tools because your subscribers are inviting you into their inbox. While that is great, it can take time for your newsletters to convert a subscriber into a customer or client, so you will...
By Nate Hoffelder In the “olden” days, many author websites were set up as blogs first, with a few pages tacked on almost as an afterthought. Web design was easy in that era; you put a column of blog posts on the left, and a sidebar on the right for things...
By Nate Hoffelder It’s 2020, and authors are expected to be jack-of-all-trades, even traditionally published authors. They’re expected to grow their own audience, organize their own book tours, and even run their own ads. They’re even expected to...
By Nate Hoffelder Welcome to the latest installment in a blog post series on newsletters. In previous blog posts we have discussed: why you should have one how to get people to sign up what to say in your welcome emails how to avoid causing people to unsubscribe what...
