Many author websites were set up as blogs first with a column of blog posts on the left, and a sidebar on the right for things like sign up forms.
Authors are expected to be jack-of-all-trades and even run their own ads. Let’s discuss Canva and Book Brush, online tools to design graphics.
You should be growing mailing list and sending out newsletters on a regular basis, and now is the time to raise the question of maintenance.
A lot of author sites have newsletter sign-up forms on their homepages. Here’s how to optimize your site to maximize newsletter sign-ups.
It is normal to lose a few subscribers but if there’s one problem that everyone with a newsletter shares, it’s not knowing why readers unsubscribe.
“Welcome emails” are sent in order to build a connection with customers, and you’re going to use them to form a bond with your newsletter subscribers.
A mailing list is a great way for you to connect with your readers, but first you have to get them to sign up. That’s where landing pages come in.
I have been publishing my newsletter for about three years now, and in that time my biggest stumbling block has been content.
Newsletters are a valuable tool, but at the same time, it is also very easy to be intimidated by the idea of putting out a newsletter.
Authors should go change their Createspace passwords immediately — and while they’re at it, they should also double check their payment details.