The concept of “platform” has been around for awhile now. But despite the increased awareness of the need for a platform: to distinguish your work in the marketplace, to help you reach more people, and to allow you to create a thriving community of eager and...
There is a simple formula for growing your email list: Incentive + Promotion + Email Exchange = List Growth Create a valuable, unique and relevant piece of content, get it in front of the people who will care, and offer it in exchange for a reader’s email address. How...
Marketing is not a simple task. It extends far beyond basic tips, tactics and hurriedly outlined strategies on the back of a napkin – if you expect results. In today’s world of rapidly evolving digital media, an author’s book marketing strategy requires clear career...
You might be wondering if having an author brand actually matters or if you should only focus on improving your writing. The answer? These days it’s not enough just to be good at what you write. You need to be able to create an emotional connection with...
There has been a persistent sentiment over the years among agents and publishers in the traditional publishing world: stick to one genre. “You need to specialize, because a publisher can’t afford to try and reach a whole new audience with every single book. As an...
