Facebook Ads: Should Indie Authors Buy Them? by Frances Caballo explains the recent changes to your Facebook news feed and what strategies you should use to gain the biggest impact for your Facebook ads.
15 Must-Follow Twitter Accounts for Self-Published Writers by Frances Caballo explains why another step to a writer’s content-marketing strategy should be to follow influential social media and self-publishing bloggers such as Jane Friedman, Joanna Penn and David Gaughran.
Many writers make the mistake of thinking that by being on Facebook and Twitter and other social media channels they’ve already accomplished the goal of using social media to market their books. They haven’t. Furthermore, just being on social media and occasionally posting information isn’t a genuine outcome of your marketing efforts. First, you need […]
4 Time-Saving Social Media Tips for Authors by Frances Caballo tells authors how to better manage their time book marketing and author platform building
By Frances Caballo (@CaballoFrances) I met Frances at our local BAIPA meetings, where she is the Social Media Advisor for the group. She has just published a very useful book for writers who want to get up to speed with social media marketing. Here she shows how useful Twitter hashtags are when you know how […]