How Searchable are Your Book’s Title and Subtitle? by K.M. Weiland discusses the search implications of keyword use in metadata and book titles and subtitles
What’s in a Book (Sub)Title? How Titles and Subtitles Affect Memorability
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Cameron Chapman
ARTICLES
Book Cover Design Awards — Summer 2023 Edition
Back in the early days of The Book Designer, Joel Friedlander used to do monthly book cover design awards. It’s been a while since those days, but we’ve decided to resurrect the series (on a quarterly basis for now) to bring attention to some amazing book cover...
SEO for Authors: Keywords, The Long Tail, and Writing for Humans and Robots
Search engine optimization is too often overlooked by authors. But SEO for authors is a vital knowledge set that can make the difference between a successful book and a total flop. While website SEO can be a complex, ever-changing task that requires teams of people to...
PDF to InDesign Conversion: How to Do It and Why You’d Want to
Review: PDF to InDesign Conversion Software for Book Layout: Recosoft PDF2ID Tracy R. Atkins walks through this conversion software
Amazon Book Promotion Options: Do This, Not That
While there are a variety of options other than Amazon for selling books, it's definitely the biggest. So understanding how the different Amazon book promotion options work and what you can do on the site to increase your sales is vital if you want to be a successful...