BAIPA September 2011
Q&A
	•	Authors need to learn basic presentation skills for speaking to book readings, etc.
	◦	Marsh Theater, Berkeley incubates one person performances or plays
	◦	Can also use skills for web video
	◦	Can also give talks or adult ed courses to build the content for new books
	◦	Every minute, 48 hours of video is uploaded to Youtube.com
	◦	Put keywords and domain names in the titles and descriptions of your videos
	•	What makes a good book cover
	◦	Grammar book is yellow
	◦	Keep in mind your genre and what other covers look like. You want to stand out but be recognizable to genre buyers
	◦	Writers are not often designers. Learn about fonts from professionals or from looking at other books to find fonts that work for you
	◦	Use Flickr.com but check licensing for your specific use, or use stock agencies and read the license carefully
	•	Do changes to the book cover require a new ISBN?
	◦	No, you have not changed the text
	•	Do you need permission to use a quote on the front cover of your book?
	◦	It's prudent to make sure you have permission
	•	Do you need permission to use another book's title in a blurb?
	◦	No, titles are not copyrightable
	•	Lee Foster showed the app with gadget from Square.com for taking credit card payments on your smartphone
Introductions: Who was there?
	•	Graphic designer and video expert
	•	Book editor and author
	•	Author with book that just came out
	•	Author who speaks and consults with lobbyists
	•	Novelist whose 2nd book is out next month
	•	Developmental editor
	•	Blogger and writer's coach
	•	Author of 4 books with 2 more coming out
	•	Short story writer
	•	Author of science and religion books
	•	Intellectual property lawyer and blogger
	•	Printing broker
	•	Poet with several books out this year
	•	Poet with a new book out
	•	Lawyer interesting publishing law
	•	Author working on historical novel
	•	Poet and photographer with book out this week
	•	Author with second edition of book just out
	•	Printing broker for overseas printing
	•	Author with 4th book of historical nonfiction
	•	Author of new book who has gone from "overwhelm to action" via BAIPA
	•	Photographer with first inspiration book
	•	Software developer who creates book apps
	•	Author of children's picture book
	•	Travel journalist/photographer with many books
	•	Author of 40 books who also consults
	•	Printing and publishing consultant
	•	Author working on novel
	•	Author of spiritual psychology books
	•	Book designer
	•	Book designer and blogger
Announcements
Arrangements for Sonoma County Book Fair
Arrangements for NCIBA show
Redwood Writers conference coming up
South Bay Writers e-book workshop coming up
Street fair coming up in San Francisco
Speaker: Sallie Goetsch Turn a Blog into a Book
	•	Use a blog as the first draft of a book
	•	Started with Blurb.com blog "slurper"
	•	There are also plugins for Wordpress that will dump your blogs to a file, but it's not a book
	•	To put blogs together into a book you'll need editorial intervention
	•	Using tags and categories will help sort your content
	•	Use mind mapping software to organize your content in pieces to populate the mind map
	◦	Freemind is free and open source
	◦	Mind manager is excellent but expensive
	◦	Use mind mapping to experiment with different ways to organize your content 
	•	Then moved the content pieces from the mind map into Word for editing
	•	You need to be careful moving text between word processing and HTML-based systems
	•	Formatting is very important to make your book look professional to readers
	•	Blogging tools are much better today
	•	Wordpress uses categories and tags
	◦	Categories are like your table of contents
	◦	Tags are like the entries in your index
	◦	In Blogger, "labels" are similar to WordPress categories
	•	Anything you can do at the beginning before you start writing lots of blog posts will help later when it comes time to organize
	•	You can also use Wikis to get other people involved in developing your content
	•	You need an editor to make your blog posts coherent
	•	Wordpress has better and more sophisticated tools than Blogger
	•	You don't need to worry about having content on your blog that you put in the book, they are different ways to communicate with readers
	•	Your blog will build the audience for your book, not take away from it