This Week in the Blogs, April 28 – May 4, 2018

by | May 6, 2018

By Shelley Sturgeon

Hope you had a great week! Below is my pick of some of this week’s best articles on self-publishing that you won’t want to miss. Find a comfy spot and dig in!

Chris Syme on Smart Marketing for Authors
How to Run Successful Book Promotions
“In this episode we visit with the founder of Written Word Media Ricci Wolman and discuss all things book promotions: when to do them, why to do them, how to do them, and more.”

Stephanie Chandler on Nonfiction Authors Association
How to Locate Speaking Engagements–Free and Paid
“Whether you want to speak for free to sell books at the back of the room or you want to get paid to speak, there are many ways you can locate speaking opportunities.”

Victoria Strauss on Writer Beaware
Contract Red Flag Alert: Perpetual License for Derivative Rights
“SFWA’s Contracts Committee has recently been seeing a proliferation of contracts from small magazines, and a very few established markets, that license all derivative rights in perpetuity.”

Belinda Griffin on Self Publishing Advice From The Alliance Of Independent Authors
Opinion: Why Authors Need to Budget for Book Marketing
“It’s generally accepted that for a self-published book to stand any sort of chance it needs to be professionally edited and have a professionally designed cover. Authors will beg, borrow and save to ensure they have the finances in place to afford these necessary services. … In my opinion, the same needs to happen for marketing.”

Frances Caballo on Social Media Just for Writers
Not Using Email Marketing? Just Follow These Steps
“If you aren’t using email marketing, you may want to rethink your book marketing strategy.”

Too Good To Miss

Yvonne Ho on EditionGuard
How to Market a Self-Published Book Effectively: Digital Marketing for Authors
“The most important thing to be aware of when strategizing your marketing efforts is that you are not just trying to get just “people” to buy your book – you need to get your book to the people who already have the inclination to buy a book from your genre in the first place.”

Self-Publishing News You Can Use

By Amy Collins

New study shows that genres dominated by women are less expensive

A new study of US book prices shows that book genres with more female authors are also cheaper. For their analysis, researchers from Queens College in New York looked at 2 million individual titles published in North America between 2002 and 2012.

Books identified as having a female-named author cost 45% less on average than male-named. The researchers compared trends in traditional publishing with self-publishing, where authors choose their own genres and set their own prices. They found the same pattern, though the gap was narrower. “With greater freedom, workers in the gig economy may be inclined to greater equality, but will largely replicate existing labor market segmentation and the lower valuation of female-typical work and of female workers,” the researchers wrote.

Links of Interest

Comparing gender discrimination and inequality in indie and traditional publishing
 
Chart: Books are cheaper in genres dominated by women
 
Photo: pixabay.com

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