by Joel Friedlander | Feb 5, 2014 | Marketing, Self-Publishing
by Greg Strandberg (@gpstberg) A blog tour as many of you know, is a marketing strategy frequently used by self-published authors when launching new books. Although they can be quite effective as a promotional tool, it can be very time consuming for authors to reach...
by Joel Friedlander | Mar 23, 2012 | Marketing, Self-Publishing
The growth of online book sales, web 2.0 technology and social media have given indie authors unparalleled opportunities to promote their books. One of the best innovations in online book marketing is the blog tour, or virtual book tour. In its briefest form, a blog...
by Joel Friedlander | Dec 1, 2011 | Marketing, Self-Publishing
by Dana Lynn Smith (@BookMarketer) Today’s guest post from Dana Lynn Smith, The Savvy Book Marketer, kicks off the virtual book tour for her newest book marketing guide, Virtual Book Tour Magic. Be sure to see the end of this article for details on how to win a...