by Joel Friedlander | Jun 27, 2012 | Author Brand, Marketing, Self-Publishing
by Matthew Turner (@Turndog_Million) Matthew, who is a frequent commenter here, is very interested in the ways authors use branding to enhance their marketing strategy. Here he looks at your book cover as an element of that branding. You all know how important a book...
by Joel Friedlander | Mar 2, 2012 | Author Brand, Marketing
By Matthew Turner (@Turndog_million) Matthew Turner is a frequent commenter here on the blog and writes very useful articles that attempt to educate authors about how to market their work. Here Matt takes on the idea of author branding, and offers his own practical...