Communicating a clear and compelling author brand, including a tagline, can attract the right readers and potentially sell more books.
By Judith Briles It’s a good question … for most, the answer is zilch. Or, the response is: what’s a tagline? Okay … what is a tagline and why should an author care? Ahh … now we are into the meat of it. Start with separating a tagline from a slogan. Where a slogan is […]