By Beth Barany Many authors are confused about their branding, either because they haven’t thought it through, hadn’t needed to, or didn’t know where to begin. When you communicate a clear and compelling author brand, you can attract the right readers and fans and...
By Judith Briles It’s a good question … for most, the answer is zilch. Or, the response is: what’s a tagline? Okay … what is a tagline and why should an author care? Ahh … now we are into the meat of it. Start with separating a tagline from a slogan. Where a slogan is...