by Nina Amir | Jul 16, 2014 | Author Brand, Marketing, Self-Publishing, Social Media
By Nina Amir Branding seems like an activity best suited to companies, like Nike, Audi, Best Buy, Rolex, or Amazon. Books and words brand authors, right? And they do so in an authentic and organic manner. In fact, authors do need brands, but most writers don’t think...
by Joel Friedlander | Jul 6, 2014 | Self-Publishing, Social Media
I think many of us are in a holiday frame of mind. Warm summer days and long weekends can do that to you, can’t they? If you’re lounging around the pool, swaying in a hammock or stretched out on a picnic blanket beneath a shady tree, and you’re...
by Joel Friedlander | Jun 22, 2014 | Self-Publishing, Social Media
I hope you’re enjoying your summer as much as we are here. Going away, drifting into a different life for a few weeks, untying from the day-to-day that rules the rest of the year, what can be bad? And to keep you up to date, I’ve got some great reading for...
by Frances Caballo | Jun 18, 2014 | Social Media
You cannot add more minutes to the day, but you can utilize each one to the fullest. – Menachem Mendel Schneerson Social media platforms are free to use to help market our books and keep in contact with our readers, colleagues and friends. However, social media...
by Jason Kong | Jun 4, 2014 | Marketing, Social Media
By Jason Kong Imagine you’re making an appearance at a bookstore to promote your latest novel. Someone approaches you to chat. This person gushes that she’s read all your books and is excited to read the latest one. She holds the newly purchased book in...