by Frances Caballo | Dec 10, 2014 | Marketing, Self-Publishing, Social Media
By Frances Caballo Failure is the condiment that gives success its flavor. —Truman Capote Who likes to fail? No one, right? I don’t even like the synonyms for failure: tanked, bust, crashed, burned. They make it sound as though you can’t redeem yourself. As though...
by Frances Caballo | Nov 5, 2014 | Social Media
By Frances Caballo Facebook is always tweaking, expanding, contracting, and purchasing apps to innovate its network and stay competitive in the dynamic field of social media. Its newest app, from Facebook Creative Labs, is called Rooms. News about Rooms was first...
by Frances Caballo | Aug 27, 2014 | Self-Publishing, Social Media
It took a while for me to understand Twitter. When I signed up, I made my first mistake in deciding my handle, @CaballoFrances. A Spanish soccer player had already taken @FrancesCaballo so I reversed the order of my first and last names. Now I regret using my entire...
by Joel Friedlander | Aug 4, 2014 | Self-Publishing
By Eileen Goudge I’d like to welcome author Eileen Goudge to The Book Designer. A traditionally published author, Eileen has decided to take the self-publishing route for her latest book and today she describes her self-publishing journey to us. I hope you enjoy...
by Frances Caballo | Jul 23, 2014 | Social Media
Have you been ignoring Twitter? Do you think you don’t have time for it? Well, I’m here to try to convince you that Twitter is worth your energy. We already know that social media in general helps us to build our brand and connect with new readers. Twitter, like no...