Got a Pen Name? You’re in Great Company – Now Here’s How to Market Your Books by Frances Caballo gives examples of when and why authors have used pen names and explains how writers using pen names can build a brand.
Cool and Not So New Social Media Networks for Indie Authors by Frances Caballo explores alternative social media networks Snapchat, Tumblr, Instagram, CafeMom and Medium and discusses how authors can use them.
Social Media Dashboards for Authors: Free Apps May Not Be Your Best Option by Frances Caballo reviews various social media dashboards that you can use to schedule your posts throughout the day.
Blogs for Self-Publishers, February 21 – 27, 2015 including Alan Rinzler, Penny Sansevieri, Nina Amir, Jane Friedman and Michael Hyatt
The Princess Author Syndrome by Judith Briles explains the beliefs of Princess Authors and why these beliefs create the guaranteed formula for author and book failure.
Authors: Is There a Photographer in Your Midst? by Judith Briles explains why it is important for authors to have professional photographs taken to use when promoting themselves and their books.
Authors: Plan Your Marketing with a Content Calendar by Frances Caballo explains how authors can create a content calendar and use it to direct their social media calendars and why they should do this.
Top 7 Ways Authors Are Using Instagram by Adrienne Erin explores ways authors can market their book with the popular service
Contributing Writers: Most Popular Posts for 2014 including Frances Caballo, Jason Matthews, Corina Koch MacLeod, Carla Douglas, Jason Kong, Nina Amir and Helen Sedwick.
Self-Publishing Authors: Did You Fail? Awesome! by France Caballo discusses how self-publishers can overcome failure as writers and marketers to find happiness and success.