3 Ways to Get Your Dream Endorsement

3 Ways to Get Your Dream Endorsement

By Sandra Beckwith Imagine you’ve searched on Amazon for a nonfiction book on how to raise backyard chickens. Of the many search results generated by the infamous Amazon algorithms, two possibilities catch your eye. You click through on each. The descriptions are...
Book Promotion as a Public Service

Book Promotion as a Public Service

By Sandra Beckwith In response to a recent article on my book marketing blog, a reader commented, “Blowing my own horn, so to speak, has never been in my nature.” I had to think about this for a moment to truly understand it. From my perspective, “blowing your own...
13 Ways to Use a Book Award for Marketing

13 Ways to Use a Book Award for Marketing

By Sandra Beckwith When one of indie kid lit author Cat Michaels’ books wins an award, she doesn’t just pose for a grip and grin at the awards banquet. Michaels, who has won four book awards in the past two years, makes sure her audience hears the good news,...
Snag Book Publicity with a Roundup Article

Snag Book Publicity with a Roundup Article

By Sandra Beckwith If you’re like many authors, you’ve seen a “roundup” article that made you think, “My book should have been included in that.” A roundup article shares the best, worst, most, least, newest, top, funniest, etc. products related to a specific category...