By Sandra Beckwith Authors who are serious about book marketing, promotion, and publicity have a press release that announces their book. This essential media relations and search engine optimization (SEO) tool is a book marketing basic. Many, however, don’t know how...
By Joan Stewart When an author plans a book launch and hires me to write the press release, I often learn fairly quickly that she has no clue about the kinds of results to expect. That’s because she asks questions like these: “How many books do you think I’ll...
By Mickie Kennedy ( @ereleases) A press release can be an important part of an author’s book launch. Today Mickie Kennedy of eReleases discusses how to find the balance between promotion and privacy when it comes to writing our press releases. I don’t...
Okay, you’ve finished your book, filled out all your book metadata, and gone through the publishing process. Soon, your book will become available for sale online. For many authors, this is a critical time in the lives of their books. Why? When your book is new,...
One of the key components of your effort to let people know about a new book being published is the press release, or media release. In an earlier article I talked about how important your book pitch is, since it’s job is to communicate quickly what a reader...
