Authors serious about book marketing have a press release to help secure book publicity. Definitely use it for that purpose, but think bigger.
Most authors planning book launches believe press releases will result in phone calls and an onslaught of orders. Nothing could be further from the truth.
After-Hours Number and Your Personal Email in Your Press Release? by Mickie Kennedy discusses how to find the balance between promotion and privacy when it comes to writing press releases.
Okay, you’ve finished your book, filled out all your book metadata, and gone through the publishing process. Soon, your book will become available for sale online. For many authors, this is a critical time in the lives of their books. Why? When your book is new, it’s the natural time to do a book launch. […]
Book Launch Press Release Mini Tutorial with necessary elements, copy focus and resources for press release writing and distribution