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8 Ways to Make Your Book’s Press Release Work Harder

8 Ways to Make Your Book’s Press Release Work Harder

by Sandra Beckwith | Feb 17, 2020 | Marketing, Contributing Writers

By Sandra Beckwith Authors who are serious about book marketing, promotion, and publicity have a press release that announces their book. This essential media relations and search engine optimization (SEO) tool is a book marketing basic. Many, however, don’t know how...
7 Myths of Using Press Releases to Promote Your Books

7 Myths of Using Press Releases to Promote Your Books

by Joan Stewart | Feb 28, 2019 | Marketing, Contributing Writers

By Joan Stewart When an author plans a book launch and hires me to write the press release, I often learn fairly quickly that she has no clue about the kinds of results to expect. That’s because she asks questions like these: “How many books do you think I’ll...

After-Hours Number and Your Personal Email in Your Press Release?

by Joel Friedlander | Feb 18, 2015 | Guest Posts, Marketing

By Mickie Kennedy ( @ereleases) A press release can be an important part of an author’s book launch. Today Mickie Kennedy of eReleases discusses how to find the balance between promotion and privacy when it comes to writing our press releases.   I don’t...

Top 8 Tactics to Power Your Online Book Launch

by Joel Friedlander | Oct 24, 2011 | Marketing, Self-Publishing, Social Media

Okay, you’ve finished your book, filled out all your book metadata, and gone through the publishing process. Soon, your book will become available for sale online. For many authors, this is a critical time in the lives of their books. Why? When your book is new,...

How to Write a Press Release—A Mini-Tutorial

by Joel Friedlander | Mar 16, 2011 | Marketing, Self-Publishing

One of the key components of your effort to let people know about a new book being published is the press release, or media release. In an earlier article I talked about how important your book pitch is, since it’s job is to communicate quickly what a reader...
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