Got a Pen Name? You’re in Great Company – Now Here’s How to Market Your Books by Frances Caballo gives examples of when and why authors have used pen names and explains how writers using pen names can build a brand.
"Writers change the world one reader at a time. But you can't change the world with a book that's still on your hard drive or in a box under your bed. This blog exists to help you get that book into people's hands." —Joel Friedlander