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Niche Publishing and the Power of the Few

by Joel Friedlander | Oct 3, 2011 | Marketing, Self-Publishing

Before I ever got into publishing I somehow decided to become a publisher of old cookbooks. I have no idea where this thought came from, and even less idea why I thought it would be successful. Something about the combination of public domain books and the...

What Niche Marketers Can Learn from Rachel Maddow

by Joel Friedlander | May 20, 2011 | Marketing

Last year MSNBC introduced a new prime time show with Rachel Maddow, a liberal radio talk show host. Right from the beginning, it was obvious that Maddow was going to be something different in television, and that has only become more apparent in the months since. I...
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