by Joel Friedlander | Nov 22, 2011 | Self-Publishing
This very quick video shows you the current version of the Bowker ISBN portal and shows you how to set up a new account and then buy your very own ISBNs. If you’d like to watch it while you set up your own account, you’ll have to be prepared. You’ll...
by Joel Friedlander | Jun 21, 2011 | Marketing, Self-Publishing
Metadata—even the word sounds hard to understand. meta comes from the Greek, and means “above” or “enclosing” Metadata is simply data about data. In other words, metadata is information about your data. You can think of data as being an...
by Joel Friedlander | Feb 22, 2011 | Editorial, Self Publishing Basics, Self-Publishing, Writing
In the beginning was the word, and the words are what make the book. But soon thereafter, came the metadata—that is, data about the data. When you publish a new book, you have a chance to assign metadata to your book that will travel with descriptions of the...
by Joel Friedlander | Oct 19, 2010 | Self-Publishing, Social Media
Briefly: This article describes how self-publishers can set up a Google Profile and profit from having one. People have mixed feelings about Google. To some the search giant is a big brother, collecting and analyzing vast amounts of data about each of us, its robots...
by Joel Friedlander | Jul 1, 2010 | Marketing, Social Media
There are only two things that are absolutely critical going forward: 1. Creating Better Content Whatever it is that we’re doing is the content we deliver. It’s a book, or an ebook. It’s a performance or a recording. It’s 3000 words on Joe...
