by Joel Friedlander | Feb 24, 2012 | Self-Publishing
by Marcia Degelman Marcia is one of the authors I’ve met at the monthly meetings of the Bay Area Independent Publishers Group. She impressed me with her persistence and how she kept making her book and her marketing better. I asked her to tell her story, and...
by Joel Friedlander | Sep 9, 2011 | The Joel Friedlander Archives
For some years now many small publishers and self-publishers have been using a very effective strategy for distributing their books. This strategy has been widely written about and imitated. It was pioneered, as far as I know, by Aaron Shepard and Morris Rosenthal,...
by Joel Friedlander | Jun 4, 2011 | Book Design, Self-Publishing
This week’s video answers the question of how to calculate the size of your book cover wrap. A lot of people find this confusing, but about 8 minutes from now you will know the answer and get to see a cover come together on screen, you won’t want to miss...
by Joel Friedlander | May 21, 2011 | Book Production, Self-Publishing
This week I’m tackling the whole issue of print on demand distribution and how it works. This is one of the most common questions I get asked, and I’ve been wanting to lay this out in a step by step way. Unlike last week’s video, this is more of a...
by Joel Friedlander | Apr 13, 2011 | Book Production, Self-Publishing
I’m finding in talking to new self-publishers that many people don’t quite get how the discounting works in different parts of the book distribution system. This is vital to understand because it affects whether your publishing company will make a profit...
