by Joel Friedlander | Aug 26, 2010 | Self-Publishing
When I had a publishing company we spent several years building our mailing list, the kind you use for direct mail. It was a slow process because we got most of our names through classified ads by offering a free newsletter. It seemed to me that a list of people...
by Joel Friedlander | Aug 17, 2010 | The Joel Friedlander Archives
There are different kinds of self-publishers, maybe as many different kinds as there are people publishing their own books. But there’s one type of self-publisher that I would call folk-art publishers. What I mean is that folk artists are primitives in the sense...