When an author plans a book launch and hires me to write the book press release, I often learn fairly quickly that they have no clue about the kinds of results to expect. That’s because they ask questions like these: “How many books do you think I’ll sell from...
One of the key components of your effort to let people know about a new book being published is the press release, or media release. In an earlier article I talked about how important your book pitch is, since it’s job is to communicate quickly what a reader...