by Nina Amir | Feb 11, 2015 | Marketing
By Nina Amir If you want to make a living as an author, you need to think beyond writing and books. Consider yourself both an author and an entrepreneur—an authorpreneur. Publishing is a business, plain and simple. If you choose to self-publish, you create a start-up...
by Nina Amir | Jul 16, 2014 | Author Brand, Marketing, Self-Publishing, Social Media
By Nina Amir Branding seems like an activity best suited to companies, like Nike, Audi, Best Buy, Rolex, or Amazon. Books and words brand authors, right? And they do so in an authentic and organic manner. In fact, authors do need brands, but most writers don’t think...
