What makes cookbook covers appealing? Great-looking food, of course! You can have the best-tasting food in the world, but without quality food photography and staging, the food might as well be grayscale on a white background. When it comes to cookbook covers,...
By Marcy Goldman Today we have a rather unique self-publishing perspective from cookbook author, Marcy Goldman. I think you’ll find it quite interesting. There are so many op eds these days on when to self-publish and more so, features on how inferior...
I was in Scottsdale, Arizona attending a marketing event recently. We were staying at the Doubletree Resort, a pretty nice hotel with a lovely little gift shop. Wandering in after one of our all-day sessions, I was curious to see what kind of books they were selling....