by Joel Friedlander | Jun 13, 2011 | Editorial, Self-Publishing
Sometimes you have to wonder. Generally, you trust people, don’t you? You think most people are telling you the truth, and it’s always a little surprising to remember there are people who will lie to your face without blinking an eye. If you find out...
by Joel Friedlander | Nov 2, 2010 | Marketing, Self-Publishing, Social Media
As self-publishers we usually think of books as the primary way we distribute our ideas, our stories, or our teaching—in other words, our content. Books certainly are the best delivery vehicle for long content, for collections from a variety of writers, or for...
by Joel Friedlander | Jul 1, 2010 | Marketing, Social Media
There are only two things that are absolutely critical going forward: 1. Creating Better Content Whatever it is that we’re doing is the content we deliver. It’s a book, or an ebook. It’s a performance or a recording. It’s 3000 words on Joe...
by Joel Friedlander | Jun 18, 2010 | Social Media, Writing
A lot of our culture works on the blockbuster model. You put out lots of books, or movies, or records, knowing that most will fail to repay your investment. But you don’t mind, because you only need that one blockbuster that delivers huge sales to fund the whole...
