Color psychology in marketing is used to influence people’s emotions and decisions. Brands leverage colors color to capture people’s attention and shape their feelings about a product. For example, a bright yellow makes people feel happy and energetic,...
I, like many others, developed my love for reading as a child. Although the general sentiment is to not judge a book by its cover, children’s book covers gave my mother and me a glimpse into the new worlds we’d both be thrust into the minute we open the first...
If you write any books for children, you need to make sure you’re writing at their reading level. Books that are too advanced can turn away readers whereas ones that are too easy won’t challenge them. As an author, you want to make sure your book succeeds...
by Susan Ross (@SusanRossCA) Today I’m pleased to have a guest post from children’s book author Susan Ross. Many people try to figure out whether to print their books offset or to use print on demand. Well Susan’s been there, and here’s her...
Late last year I came across the irrepressible Tania McCartney, an Australian children’s book author and self-publisher. I was amazed at Tania’s enthusiasm and drive to succeed at publishing on her own terms. Her story inspired me and I think it will...