By Amy Collins School is starting. No matter how old I get, I still wake up each morning this time of year with more energy and a renewed sense of excitement. There is something about the cool and misty mornings that drives me to get organized and dig into new...
You can create the most strategic and thorough book marketing and publicity plan in the world. But unless you do pitch follow-ups with all the people who you want to help you, you can kiss success goodbye. Savvy authors commit to following up with every person they...
In this “Do This, Not That” post, I’ll be discussing who self-published authors should turn to for guidance and feedback. What They Did: Depended upon authors about marketing plans Today, I was on the phone with an author who was confused about...
October already? How the heck did THAT happen? Another month of great marketing and sales successes to be had. Let’s get started with this month’s three tidbits of book promotion experience: What I Did: I Started Presenting My Book to Stores for the Holiday...
I see a LOT of articles that outline the biggest mistakes that an author can make. I love these articles because they help other authors and industry folks learn from the mistakes others have made in the past. I find that the path I walk as an independent small press...
