by Joel Friedlander | Mar 23, 2011 | Marketing, Self-Publishing
I’ve been getting them in my email inbox for weeks. As a book designer, you can’t ignore them. The notices from Borders of store closing sales: Store Closing Sale! This Location Only! Huge Savings! Of course, we kept hoping the store in San Rafael...
by Joel Friedlander | Jan 20, 2011 | Marketing, Writing
Tonight Book Passage in Corte Madera, California, just north of San Francisco, hosted the Pitchapalooza tour. Arielle Eckstut and David Henry Sterry, co-authors of The Essential Guide to Getting Your Book Published are on tour, but in their own way. Instead of giving...
by Joel Friedlander | Apr 12, 2010 | Marketing, Self-Publishing
Saturday was the monthly meeting of the Bay Area Independent Publishers Association (BAIPA). It’s been a year that I’ve been going to the meetings, and I look forward to them. We had the usual hour of Q & A from those who chose to show up at 9:00...
