Creating an author brand is akin to tending a garden in which each plant represents different facets of your identity as an author. Careful cultivation—choosing which plants to nurture, deciding on their arrangement, and determining how to present them—can transform a...
Can the fonts you choose have an effect on your author branding? That’s the question that keeps popping into my head as I drive around San Rafael the last couple of weeks. We don’t have many things to vote on, but one is a race for a seat on the San Rafael...
By Matthew Turner (@Turndog_million) Matthew Turner is a frequent commenter here on the blog and writes very useful articles that attempt to educate authors about how to market their work. Here Matt takes on the idea of author branding, and offers his own practical...
Do you use Twitter hashtags? Those funny, frequently unreadable letters with a “hash” (# or pound sign) in front? You should. Here’s why. Hashtags are tags we add to our own content on Twitter. They: become a form of metadata for tweets self-identify...
By Laura Cross I’m pleased today to have an article by Laura Cross. Laura is a successful strategist who provides business, publishing, and platform strategies to help entrepreneurs get known as the go-to expert in their industry. Laura is a real advocate for...