Can Fonts Make or Break Your Author Branding? looks at local election signs to see what effect font choices can have on author branding.
Do You Write Memoir or Self-Help? Life at the Inflection Point
Do You Know What Kind of Author You Are? Life at the Inflection Point describes how authors can change direction from memoir to self-help and what that change implies
Branding: Where Marketing and Writing Become Friends
Branding: Where Marketing and Writing Become Friends by Matt Turner describes how to find your brand
Metadata for the Tweeps: Twitter Hashtags
Do you use Twitter hashtags? Those funny, frequently unreadable letters with a “hash” (# or pound sign) in front? You should. Here’s why. Hashtags are tags we add to our own content on Twitter. They: become a form of metadata for tweets self-identify the person tweeting as a member of the group of people who […]
Positioning Yourself as an Expert Author
Positioning Yourself as an Expert Author by Laura Cross. How publishing a print book can be a great boon to your business and your reputation
5 Reasons Authors Should Be Blogging Right Now
5 Reasons Authors Should Be Blogging Right Now. It takes time to build your brand and create a community of fans, so start now
6 Things I Love—and Hate—About Self-Publishing
6 Things I Love—and Hate—About Self-Publishing. From complete creative control to complete lack of control, self-publishing has it all