Do you know what “branding” means and how it applies to you as an author? In most cases, you’re the brand, while your books are “brand extensions.”
Can Fonts Make or Break Your Author Branding? looks at local election signs to see what effect font choices can have on author branding.
Do You Know What Kind of Author You Are? Life at the Inflection Point describes how authors can change direction from memoir to self-help and what that change implies
Branding: Where Marketing and Writing Become Friends by Matt Turner describes how to find your brand
Do you use Twitter hashtags? Those funny, frequently unreadable letters with a “hash” (# or pound sign) in front? You should. Here’s why. Hashtags are tags we add to our own content on Twitter. They: become a form of metadata for tweets self-identify the person tweeting as a member of the group of people who […]
Positioning Yourself as an Expert Author by Laura Cross. How publishing a print book can be a great boon to your business and your reputation
5 Reasons Authors Should Be Blogging Right Now. It takes time to build your brand and create a community of fans, so start now
6 Things I Love—and Hate—About Self-Publishing. From complete creative control to complete lack of control, self-publishing has it all