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Home » author branding

What’s Your Author Brand?

by Sandra Beckwith on March 23, 2020 10 Comments

Do you know what “branding” means and how it applies to you as an author? In most cases, you’re the brand, while your books are “brand extensions.”

Filed Under: Contributing Writers, Marketing Tagged With: author brand, author branding, Sandra Beckwith

Can Fonts Make or Break Your Author Branding?

by Joel Friedlander on October 16, 2013 43 Comments

Can Fonts Make or Break Your Author Branding? looks at local election signs to see what effect font choices can have on author branding.

Filed Under: Marketing, Self-Publishing Tagged With: author branding, graphic design, indie author, type fonts, typography

Do You Write Memoir or Self-Help? Life at the Inflection Point

by Joel Friedlander on May 6, 2013 41 Comments

Do You Know What Kind of Author You Are? Life at the Inflection Point describes how authors can change direction from memoir to self-help and what that change implies

Filed Under: Marketing, Writing Tagged With: author branding, book publishing, indie author, inflection point, memoir, self-help, writers conference, Writing

Branding: Where Marketing and Writing Become Friends

by Joel Friedlander on March 2, 2012 13 Comments

Branding: Where Marketing and Writing Become Friends by Matt Turner describes how to find your brand

Filed Under: Guest Posts, Marketing Tagged With: author branding, author platform, book marketing, indie author, Matt Turner, publishing a book, self publishing, Turndog Millionaire

Metadata for the Tweeps: Twitter Hashtags

by Joel Friedlander on February 17, 2011 25 Comments

Do you use Twitter hashtags? Those funny, frequently unreadable letters with a “hash” (# or pound sign) in front? You should. Here’s why. Hashtags are tags we add to our own content on Twitter. They: become a form of metadata for tweets self-identify the person tweeting as a member of the group of people who […]

Filed Under: Marketing, Social Media Tagged With: author branding, author platform, hashtags, publish a book, self publishing, social media, Twitter

Positioning Yourself as an Expert Author

by Joel Friedlander on January 28, 2011 7 Comments

Positioning Yourself as an Expert Author by Laura Cross. How publishing a print book can be a great boon to your business and your reputation

Filed Under: Marketing, Self-Publishing Tagged With: author branding, author platform, book marketing, Expert-Entrepreneur, Laura Cross, Rock Your Expertise, self publishing

5 Reasons Authors Should Be Blogging Right Now

by Joel Friedlander on January 18, 2011 23 Comments

5 Reasons Authors Should Be Blogging Right Now. It takes time to build your brand and create a community of fans, so start now

Filed Under: Author Blogging 101, Self-Publishing, Social Media Tagged With: author blogging, author branding, author platform, Joanna Penn, Pentecost, publish a book, self publishing

6 Things I Love—and Hate—About Self-Publishing

by Joel Friedlander on January 17, 2011 37 Comments

6 Things I Love—and Hate—About Self-Publishing. From complete creative control to complete lack of control, self-publishing has it all

Filed Under: Self-Publishing, Social Media Tagged With: author branding, author platform, blogging, book marketing, print on demand, publish a book, self published author, self publishing, subsidy publishers

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"Writers change the world one reader at a time. But you can't change the world with a book that's still on your hard drive or in a box under your bed. This blog exists to help you get that book into people's hands."
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