By Sandra Beckwith What do you have in common with Apple, Coca-Cola, Disney, and McDonald’s? You’re all brands. You’re probably familiar with the term “branding,” but do you know what it means and how it applies to you? Entrepreneur Magazine defines branding as “The...
Can the fonts you choose have an effect on your author branding? That’s the question that keeps popping into my head as I drive around San Rafael the last couple of weeks. We don’t have many things to vote on, but one is a race for a seat on the San Rafael...
Several times in recent months I’ve had consultations with authors that really surprised me. These typically happen at writing and publishing conferences. One of the best reasons to go to these events is to get a totally new take on your book from someone inside...
By Matthew Turner (@Turndog_million) Matthew Turner is a frequent commenter here on the blog and writes very useful articles that attempt to educate authors about how to market their work. Here Matt takes on the idea of author branding, and offers his own practical...
Do you use Twitter hashtags? Those funny, frequently unreadable letters with a “hash” (# or pound sign) in front? You should. Here’s why. Hashtags are tags we add to our own content on Twitter. They: become a form of metadata for tweets self-identify...
