What’s Your Author Brand?

What’s Your Author Brand?

By Sandra Beckwith What do you have in common with Apple, Coca-Cola, Disney, and McDonald’s? You’re all brands. You’re probably familiar with the term “branding,” but do you know what it means and how it applies to you? Entrepreneur Magazine defines branding as “The...

Twitter: Choices, Choices, Choices

Twitter is so basic, it reminds me of a utility more than anything else. You have electricity running into your house. What you do with it is up to you. On Twitter, I know people with private networks for extended family or friends. All the people are following each...