Planning Your Book Launch

by | Sep 12, 2019

By Judith Briles

This fall, I will formally launch my newest book.

  • The print is done.
  • The ebook is done.
  • The audiobook is done.

I’ve got:

  • all the social media posts completed
  • a variety of “comparable” posters made
  • the book trailer is in the works

The formal date is set to GO …

It’s a plan that I can follow … and I can assign tasks to various members on my team to support the process when we push on the big day/week.

It’s something that all of you want to do as you strategize your own book launch … or relaunch. And remember, you can do a launch with:

  • a print book
  • an eBook
  • an audiobook
  • a what?

When one of the hot things about the self and indie markets is that YOU are in control. YOU decide what to push out and when. YOU call the shots. It’s a good thing.

Creating An Audio Book Clip

One tidbit that I hadn’t thought about, but my audiobook consultant, Richard Rieman, did.

Create an audio book teaser.

Do you have an audiobook? Are you tapping into an easy peasy marketing promo that can increase your sales?

If you don’t have an audiobook (yet), would you be interested in an easy peasy idea?

For the easy peasy crowd, here’s what I’m suggesting—create a clip of your audio book or make a clip.

A “what” you say? Yup, take a shorty clip from your audiobook—or, if you don’t have the version yet, how about creating an audio clip with your voice reading a few lines or paragraphs from your book?

Do it under 90 seconds … then start your marketing push with the link you’ve created. Tell the viewer of your Tweet, Facebook post, etc., what the number of seconds is.

How to Use Your Audio Book Teaser

Use it as a push out with your social media pushes. Add it to your website, include it in a blog … where else can you put it to add some sizzle and pop?

Now, I have a new book popping … I jumped on this. Here is the link to the teaser for When God Says NO—Revealing the YES When Adversity and Loss Are Present. All of 41 seconds—a mini segment from the audiobook that was created and now available along with the ebook and print editions. The book I will be promoting this fall. Take a listen:

The social media is all ready to rollout when the time comes. I will be adding the clip that mentions how many seconds it is. Why? Because most have a minute to take a listen. If they are interested in the topic, or already know me, then the “buy” becomes easier.

Have fun with this idea. It’s unique. Few authors are doing. And it just might separate you with the book marketing cloud. And let me know if you do it.
Photo: BigStockPhoto

tbd advanced publishing starter kit


  1. Judith Briles

    Hello Vivienne … using “your voice” or the “voice of your book” is an excellent way to set up the engagement with Fans, that others desire. Good for you! Judith

  2. Vivienne Sang

    Great idea. I’ve not got any audio books yet, but have just signed a contract with my publisher to produce them. I currently have 7 books published, with an eighth in the pipeline. I will definitely be trying this. Thank you for the suggestion.



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