By David Kudler I was asked recently what factors affect the price that I give a book. Here are the considerations I take into account when pricing a book: Fixed costs Is the edition print or digital (e- or audiobook)? If it’s print, there are going to be fixed costs...
By David Kudler In Part 1, we discussed how to hook your readers with book descriptions. Now, let’s talk about how to tease your readers once they’re hooked. Tease and Pay-off Once you’ve hooked them — once you’ve piqued their interest and gotten them...
By David Kudler Great! You’ve gotten a potential reader to visit your book’s product page. Maybe it was your fabulous cover that intrigued them, or the brilliant title, or — hey! — maybe it was your name, you celebrity author you! In any case, it’s now...
By Shelley Sturgeon You’ve heard it over and over and over again. Having a popular author blog can be a key ingredient of a successful author platform. A successful author platform can be key to being a successful author—translation: selling lots of books!...
By David Kudler One of the most powerful tools for marketing your book is always going to be reader reviews. We all dream of a featured review in The New York Times Book Review, Publishers Weekly, or Library Journal. But other reviews — whether from influential...