by Matthew Turner (@Turndog_Million) Matthew, who is a frequent commenter here, is very interested in the ways authors use branding to enhance their marketing strategy. Here he looks at your book cover as an element of that branding. You all know how important a book...
I had a book design website once. It was one of those “web 1.0” websites that you put up because you know you need one, or at least everyone says you do. It was built with a nifty Mac tool called Rapidweaver and for what it was, it was okay. It took a lot...
Do you often base book choices on their covers? You probably do because humans are visual creatures. Even if you decide not to pay attention to the design, you might be intrigued by the title and drawn in by a familiar author’s name. A blind date with a book...
If you currently use or plan to use the Amazon marketplace to sell your book(s), you want to ensure that you’re set up for success. One of the best ways to do this (outside of ads) is to use Amazon Author Central to optimize your author page. In this article,...
Creating an author brand is akin to tending a garden in which each plant represents different facets of your identity as an author. Careful cultivation—choosing which plants to nurture, deciding on their arrangement, and determining how to present them—can transform a...