by Joel Friedlander | Dec 7, 2012 | Self-Publishing, Training, Video
One of the best things about my job is that I get to meet and get to know so many authors. Whether it’s here on the blog, at publishing industry events, through my consulting and design work, or in the training courses I’ve been offering. Every...
by Joel Friedlander | Jul 23, 2012 | Author Blogging 101, Self-Publishing, Social Media, Video
Video is everywhere in blogs today. As many people predicted, when web surfers get broadband internet service, they want blog video and lots of it. Let’s face it, we’ve all be raised on television in one way or another, and that’s got to be a...
by Joel Friedlander | Jul 20, 2012 | Marketing, Self-Publishing, Video
Authors who are new to self-publishing can have a hard time understanding how all the parts of this puzzle fit together: Do I need 2 ISBNs? Should I print digital or offset? Can I publish ebooks and print books at the same time? Hey, that’s understandable,...
by Joel Friedlander | Jan 24, 2012 | Marketing, Self-Publishing, Social Media, Video
Last week I had a chance to sit down with John Kremer and have a chat about book marketing. I don’t think John needs much of an introduction, but for those new to the indie publishing scene, you really ought to get to know him and what he has to offer indie...
by Joel Friedlander | Jan 16, 2012 | Marketing, Self-Publishing, Video
Video interviews online are becoming more common, and many bloggers and online content marketers are interested in taking advantage of video for lots of reasons. When you come from a print-oriented world, the move to video might seen strange, frustrating at times, but...
by Joel Friedlander | Jan 5, 2012 | Book Printing, Book Production, Self-Publishing, Video
Novelist Tess Collins entrusted me with the design of her new book, Helen of Troy. It’s a “quirky and lively retelling of the Greek legend” but set in small-town America. Copies of the book recently arrived at my office, and looking at them I thought...
