by Joel Friedlander | Mar 19, 2012 | Author Blogging 101, Marketing, Self-Publishing
SEO. When you first hear it, you wonder if it’s a type of bank loan, a new athletic conference, or a word coined by digital teens for “see you.” Soon, of course, you find out it stands for “search engine optimization.” But maybe even...
by Joel Friedlander | Mar 18, 2012 | Self-Publishing
Is it warming up where you are? We’re seeing buds on our flowering trees here, and no letup in the interest in self-publishing. This week we’ve got a huge “AMA” on the subject, advice for the assault on Amazon, and lots of help building your...
by Joel Friedlander | Mar 16, 2012 | Reviews, Self-Publishing
Could you sell a small, 84-page hardcover book with no title on the jacket for $12.99? Seth Godin can. Godin, one of the premier marketing minds of our time, a prolific blogger and the author of numerous bestselling books recently closed down the publishing activities...
by Joel Friedlander | Mar 14, 2012 | Marketing, Self-Publishing, Social Media
by Dan Blank (@DanBlank) There are lots of people online offering advice for writers, and it becomes clear pretty quickly that there are vast differences between these people. Dan Blank, today’s guest author, is clearly at the top, one of the best coaches for...
by Joel Friedlander | Mar 13, 2012 | Self-Publishing
Have you ever wondered, when you’re out interacting with people on your fan page on Facebook, whether your author platform was actually growing? Or questioned whether you should be doing some serious Tweeting, like a lot of other authors do, to gather a big...
by Joel Friedlander | Mar 12, 2012 | Book Design, Self-Publishing
I had the good fortune to share a presentation on book design with the very talented book designer Shannon Bodie of Lightbourne Graphics. Shannon took on researching covers to demonstrate why some covers excel while others fall flat. My part was to deal with interior...
