The challenge for self-published authors who have small or nonexistent networks, is to convince readers to add one more title to their to-be-read pile.
The Quest for Illustrators, Cartoonists, and Other Creative Professionals
Want to hire an illustrator, cartoonist or some other creative professional? Here’s what you need before you embark on your quest.
Are You a Swan? How to Overcome Book Marketing Overwhelm
Whether you don’t know where to begin or you’re drowning in the number of tasks you’ve started, any author learning to market their books can feel confused.
3 Ways to Get Publicity For Your Book
An important part of your book promotional plan to help you get in front of as many potential readers as possible, is publicity.
Why You Should Market to Grow Your Author Platform–Not to Sell Books
As authors, can advertise to sell books now or we can market to build an author platform. Let’s look at the differences between these two approaches.
Do You Have a Platform?
The prevailing message in the publishing industry today is that if you want to be an author and either get published or sell books, you need a platform.
It Takes a Village to Launch a Book
by Joel Pitney Some of us are natural born networkers. You know the type . . . they never lunch alone, they seem to specialize in connecting people in ways that benefit both parties, they have no problem promoting themselves or their projects or ideas in ways that aren’t off-putting. In my experience, most authors […]
Your Five-Minute Guide to Pricing Your Self-Published Book
There’s one question that we editors hear again and again from the self-publishing writers we work with: how much should I charge for my first book?
Core Message Marketing Toolkit: The Author’s Must-Have Power Tool!
Your core marketing message development is the foundation of your book’s identity forged by the voice, tone, imagery, and style you create with your words.
The Pro Bono Marketing Staff Every Self-Published Author Has at Their Fingertips
Every self-published author out there has a powerful, results-driven, hard-working, marketing “staff” at their fingertips.
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