By Betsy Graziani Fasbinder The world of speaking opportunities keeps expanding, and that’s good for authors. Speaking to live audiences is one of the best platform-building activities available for both fiction writers and subject matter experts. But how to make the connection with a live audience? What gets in the way? In this article author […]
When it comes to marketing material, many authors get flyers printed, a lot also get bookmarks, but few authors will invest in swag to give away or sell to fans at book fairs and conferences, and that is a shame.
by Alinka Rutkowska We’ve been concentrating on learning how search engine optimization—although it sounds intimidating—can be crucial in helping you sell more books. Today, we have for you a different perspective on how this applies to Amazon specifically, by bestselling author and publishing consultant Alinka Rutkowska. Here’s her article. What if you could significantly increase […]
One of the best ways to help ensure your efforts are rewarded is to ensure you’re not overlooking any SEO ideas that can be applied to your books.
One of the benefits of being an indie publisher is the ability to update your books whenever you choose. But how do you make changes without losing your reviews and ranking on the various retailers? Is it possible? Like many things in publishing, the answer is it depends.
Search Engine Optimization, commonly referred to as SEO, is the art and science of convincing a search engine, like Google, to send people to your website, content, or product. As an author, why should you care?
Ever wondered what role beta readers, editors and Advance Reading (or Review) Copies (ARCs) play in the process of publishing and promoting a book? This article by Craig Tuch compares all three and explains how they can all be helpful.
You want to don’t want to spend a ton of money to write (and sell) an amazing book, but editing is not something you want to skip. A book littered with grammatical errors and typos screams amateur.
Dave Chesson explains that the best book covers are more than just attractive adornments to the books we love. They also offer ideas and inspiration we can use to guide our own work.
Nothing can replace the experience of reading a print book. The smell, the paper feel, and even the book cover design all contribute that little something extra that ebooks — despite their best intentions — fall short on.