As authors, can advertise to sell books now or we can market to build an author platform. Let’s look at the differences between these two approaches.
Do You Have a Platform?
The prevailing message in the publishing industry today is that if you want to be an author and either get published or sell books, you need a platform.
It Takes a Village to Launch a Book
by Joel Pitney Some of us are natural born networkers. You know the type . . . they never lunch alone, they seem to specialize in connecting people in ways that benefit both parties, they have no problem promoting themselves or their projects or ideas in ways that aren’t off-putting. In my experience, most authors […]
Your Five-Minute Guide to Pricing Your Self-Published Book
There’s one question that we editors hear again and again from the self-publishing writers we work with: how much should I charge for my first book?
Core Message Marketing Toolkit: The Author’s Must-Have Power Tool!
Your core marketing message development is the foundation of your book’s identity forged by the voice, tone, imagery, and style you create with your words.
The Pro Bono Marketing Staff Every Self-Published Author Has at Their Fingertips
Every self-published author out there has a powerful, results-driven, hard-working, marketing “staff” at their fingertips.
Get Ready, Get Set, Go Publish That Novel
You’ve finished writing a novel and you’re anxious to get it published. But, did you know you can refine your manuscript before it goes to your editor?
The Most Important 15 Seconds in the Life of Your Book
By Joan Stewart Fifteen precious seconds. It isn’t much time. But it’s all you get if you want to convince a bookstore to buy your book, prove to a journalist that you’re worth interviewing, or persuade John Grisham to write a blurb for the cover of your mystery novel. In the world of book publishing, […]
11 Top Tips for Making Money from Your Writing and Photography in 2017
This list offers 11 top tips you can use to monetize your writing/photo content in 2017.
Editorial Assessments: Finding Music in the Noise
Line editing and proofreading of manuscript drafts before doing an Editorial Assessment, can be a big mistake for authors.
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