You don’t need a book publicist if you’re ready to learn the tricks and work tirelessly to promote your book. If you can afford one, however, a competent publicist can jump-start your publicity campaign.
Book Promotion: Do This, Not That – September 2018
“I wrote this book so I could make a living as a writer.” “My goal is to quit my day job.” “I plan on retiring on my book income.” Sound familiar?
Meet the Super Fan … the Secret Sauce Authors Want
I live in Colorado, a mecca for sports fans. Fans matter … and as an author, you want them to starting sprouting. So how do you create Super Fans?
Words Gone Wild: KDP Keywords Revisited
I recently had to revise my understanding of how Amazon KDP handles keywords–those essential pieces of metadata that help readers find your book.
The Best Free Media Contacts Tool You Probably Aren’t Using
I thought I knew all the tricks about how to generate news coverage on a shoestring budget until someone told me about the best free media contacts tool.
What’s Going On With CreateSpace and KDP Print? [Updated]
Are you curious about all of the changes going on at CreateSpace and seeing new offerings being announced at Kindle Direct Publishing? I have been, too.
Is Perfection an Art … or Author Sabotage?
Are you fiddling while your book-to-be does a slow burn? Are you working on creating the perfect book? Perfection is a myth.
Battle Royale: PDF vs. ePub
When I pronounced that a PDF isn’t an ebook, but an ePub is, I didn’t mean that ePubs are somehow better than PDFs. I love PDFs. I love ePubs.
How to Recycle, Repurpose and Promote Your Publicity
Local radio station airing a half-hour interview with you? Getting a two-page spread in a national magazine? The challenge is to turn one media publicity “hit” into multiple hits. Recycling publicity is like rolling a snowball downhill and watching it get bigger and bigger.
Book Promotion: Do This, Not That – July 2018
Authors, if you are on social media, read this month’s edition of DO THIS NOT THAT to avoid overwhelming your followers with relentless, constant book promotion.
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