You don’t need a book publicist if you’re ready to learn the tricks and work tirelessly to promote your book. If you can afford one, however, a competent publicist can jump-start your publicity campaign.

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Local radio station airing a half-hour interview with you? Getting a two-page spread in a national magazine? The challenge is to turn one media publicity “hit” into multiple hits. Recycling publicity is like rolling a snowball downhill and watching it get bigger and bigger.