What are the prospects for both traditional and self-publishing strategies in 2020? Here is a succinct vision of our book publishing future.
One of the most powerful tools for marketing your book is reader reviews. Here are a few dos and don’ts for getting reviews.
You’ve seen a “roundup” article that made you think, “My book should have been included in that.” Here’s what you need to know to make that happen.
I have been publishing my newsletter for about three years now, and in that time my biggest stumbling block has been content.
A very popular blogger recently tweeted that she wished “authors would stop acting like they ‘deserve’ a review from a blogger.”
Author in the Headlights Syndrome is common when you realize you will be doing the majority (or all) of the book marketing for your book.
Selling books is not getting easier. Would offering your book in small bites rather than the whole enchilada be a beneficial strategy?
Generate local market publicity for anyone you quoted or referenced in your nonfiction book using a fill-in-the-blanks press release template.
Every author wants to know how to get the word out about his or her book. The most effective marketing that an author can do doesn’t involve paying money.
Newsletters are a valuable tool, but at the same time, it is also very easy to be intimidated by the idea of putting out a newsletter.