There are a boatload of myths around what social media is; how to use it; what you should be doing; and why you should be doing it.
Contributing Writers
Do This, Not That – Professional Reviews in the Time of COVID
Receiving a positive review from a well-known review or news outlet is practically more valuable than gold when launching a new book.
Get Book Reviews: Your Novel Can Always Find New Audiences
The number one way readers learn about books is word of mouth. Book reviews still hold enormous sway over readers.
Hear Ye! Hear Ye! #Audiblegate and the Audiobook Return Fiasco
Audible, the dominant retailer of audiobooks, has been actively encouraging customers to return audiobooks in exchange for new audiobooks.
How To Find Your Target Audience, Part One
We know why your target audience is so important. Now let’s figure out who your particular target audience is so you can reap the benefits.
Social Media—To Be, or Not to Be
By Florence Osmund The iconic soliloquy “To be, or not to be,” spoken by Shakespeare’s Hamlet in Act 3, Scene 1, is essentially about life and death. Do I live, or do I die? Is life worth living, or is it so painful that death might be a better option? Okay, so that premise is […]
A Few of My Favorite Author Marketing Tools
In my author community, heading the “wants” list was marketing and social media tips. Here are several of my personal favorites.
Do This, Not That – Tis the Season? Launching Your Book During the Holidays
Go to print as soon as your book is ready? A word of caution: Publishing a book at the end of the year may hurt you more than help you.
Keri-Rae Barnum Joins The Book Designer as a Contributing Writer
We are pleased to welcome Keri-Rae Barnum to The Book Designer as a Contributing Writer.
Open, Click, Buy – How to Sell Anything via Your Newsletter
How do you sell stuff via your newsletters? How do you get someone to go from reading your newsletter to buying your books?