One of the best ways to convince readers that they should spend their time and money with you versus the millions of other authors is to become an expert in one or more topics that tie into your book, and then promote that expertise everywhere.
Before pitching your books to agents and the media for foreign rights, media attention, or for publishing deals, you need to become very well-versed in the industry and genre that you are working in.
95% of my books sales came from speaking. How did I get speaking gigs? In part, from sending out old-fashioned snail mail postcards that were all about my books.
If you want more than 1% of your fans to see your Facebook author page posts, you have to buy advertising. Using Facebook groups instead of author pages or in conjunction with them is a good way around this.
You can price an ebook as free on Amazon’s Kindle Direct Publishing platform — they just don’t make it easy. And it isn’t always a good idea.
Before you try to woo the media with a sizzling pitch, or attract potential readers with compelling free content, you must be ready to dazzle them with an eye-popping cover.
A slightly different focus for DO THIS NOT THAT this month. Things are changing fast at Amazon. Don’t make business or publishing decisions about Amazon based on old information.
The time and energy that goes into of social media can be a royal time suck. Here’s how you can control the time you spend on social media sites.
The Pew Research Center’s newest report on social media use shows YouTube and Facebook leading the pack, but not far behind is Instagram proving that it’s continuing to flourish.
What is the difference between different formats of ebooks? We’ve talked about the difference between mobi and ePub. But what about the other major format labels and specifically, what’s the difference between ePub2 and ePub3?