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Case Study: Hardcover Adventure Travel

by Joel Friedlander | Apr 5, 2011 | Book Design, Book Printing, Book Production, Cover Design, Interior Design, Samples, Self-Publishing

Case Study: The Boy Behind the Gate by Larry Jacobson Design Brief: The author and his partner were the first gay couple to sail around the world. Larry, a former marketing executive, made a complete break with his former life and spent seven years traveling around...

Self-Publishing Case Study: Nonfiction Instruction

by Joel Friedlander | Nov 26, 2010 | Book Design, Samples

Case Study: Payments Systems in the U.S.: A Guide for the Payments Professional by Carol Coye Benson and Scott Loftesness Design Brief: The authors are partners in the Glenbrook Consulting Group and give a popular workshop on how the payments systems work. They wanted...

The Art of Illusion: Creating Book Cover Art for Joanna Penn’s Pentecost

by Joel Friedlander | Nov 4, 2010 | Cover Design, Samples, Self-Publishing

I just got finished taping a video interview with Joanna Penn of The Creative Penn blog. In it Joanna revealed the winner of the poll she conducted on her blog last week to pick the final design for the cover of her upcoming thriller, Pentecost. When she conducted the...

Self-Publishing Case Study: Nonfiction Hybrid

by Joel Friedlander | Nov 3, 2010 | Book Design, Samples, Self-Publishing

Case Study: Courage and Croissants: Inspiring Joyful Living, A Story and Life Guidebook, by Suzanne Saxe-Roux, Ed.D. and Jean P. Roux, Ph.D. Design brief: Create a hybrid book design for a manuscript that is two-thirds narrative, and one-third a sort of self-help...

Self-Publishing Case Study: Personal Memoir

by Joel Friedlander | Sep 22, 2010 | Book Design, Book Production, Interior Design, Project Focus, Samples, Self-Publishing

Case Study: The Andrew Street Mob by Brian Marais Design brief: Create a book design and production method to enable an author to publish a personal memoir. Constraints: The Andrew Street Mob was not designed to be a commercial project, so the economics of the...

Project Focus: Dancing on the River by Mark Susnow

by Joel Friedlander | Jun 3, 2010 | Book Design, Cover Design, Interior Design, Samples, Self-Publishing

Almost exactly a year ago I went to the all-day Get Published! workshop run by the Bay Area Independent Publishers Association. I met a lot of people that day, and talked at length with Mark Susnow about a book he planned to write and publish. He was thinking of...
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