Why bloggers should be taking advantage of their ability to self-publish books from their content archives.
Curators have traditionally been found in museums and libraries where, relying on their expertise in a specific field, they acquire, organize, and present selections of works with something in common. Enter technology, and we’ve had an explosion of online content aimed at specialized audiences. The last time I looked, there were a reported 73 million […]
In this increasingly social world, where the effectiveness of your book marketing can seem to be a matter of metrics—hits, shares, likes, re-tweets, re-pins—shareable content is, or should be, the goal for all author bloggers. All these ways social media gives us to comment and pass on each others’ work depend on one thing: great […]
A lot of the authors I talk to who want to use blogging as a tool in their overall book marketing strategy get stalled with content creation. Since they are authors, they already know how to write, that’s not the problem. But there are specific questions that come up over and over again that stymie […]
Looks at the history of The Book Designer blog in 2011.
Editor: This is the first in a series of articles charting the founding, successes, failures, and lessons learned from 7 years of blogging. Authors ask me all the time about how to build a blog that will help their book marketing, and I’ve often recommended—especially to nonfiction authors—that building a blog and a community is […]
I don’t think there’s any doubt at this point that every author needs a website. Publishers recommend them for their own authors, and self-publishing writers know that, for most of us, our natural home is online. But the next thing that comes up when you decide you need a website to advance your writing career, […]
To me, blog comments are what make a blog come alive. Years ago I went religiously to meetings of my local publishing group (BAIPA.org). Arriving early, I would sit and record all the questions that were being asked in the hourlong question and answer section that started each meeting, and which was populated mostly by […]
Live Event: How to Sell Thousands of Books Using Your Blog with Yaro Starak explores the results of blogging and announces a free webinar
I’ve been thinking a lot recently about the role a blog plays in the evolution of nonfiction authors. That’s one of the reasons I’ve been writing about entrepreneurship for authors, balancing risk and opportunity when it comes to investing in online training, and making the leap from blogging to authorship. All these subjects have one […]