In this increasingly social world, where the effectiveness of your book marketing can seem to be a matter of metrics—hits, shares, likes, re-tweets, re-pins—shareable content is, or should be, the goal for all author bloggers. All these ways social media gives us to comment and pass on each others’ work depend on one thing: great […]
Content Creation for Bloggers: 3 Questions
A lot of the authors I talk to who want to use blogging as a tool in their overall book marketing strategy get stalled with content creation. Since they are authors, they already know how to write, that’s not the problem. But there are specific questions that come up over and over again that stymie […]
A Blogger’s Progress: Repurposing Content and Driving Traffic
Looks at the history of The Book Designer blog in 2011.
A Blogger’s Progress: First Steps Into a New World
Editor: This is the first in a series of articles charting the founding, successes, failures, and lessons learned from 7 years of blogging. Authors ask me all the time about how to build a blog that will help their book marketing, and I’ve often recommended—especially to nonfiction authors—that building a blog and a community is […]
How to Choose a Domain Name for Your Author Website
I don’t think there’s any doubt at this point that every author needs a website. Publishers recommend them for their own authors, and self-publishing writers know that, for most of us, our natural home is online. But the next thing that comes up when you decide you need a website to advance your writing career, […]
Author Blogging: Your Blog’s Comment Policy
To me, blog comments are what make a blog come alive. Years ago I went religiously to meetings of my local publishing group (BAIPA.org). Arriving early, I would sit and record all the questions that were being asked in the hourlong question and answer section that started each meeting, and which was populated mostly by […]
Live Event: How to Sell Thousands of Books Using Your Blog with Yaro Starak
Live Event: How to Sell Thousands of Books Using Your Blog with Yaro Starak explores the results of blogging and announces a free webinar
22 Ways a Blog Can Sell Books
I’ve been thinking a lot recently about the role a blog plays in the evolution of nonfiction authors. That’s one of the reasons I’ve been writing about entrepreneurship for authors, balancing risk and opportunity when it comes to investing in online training, and making the leap from blogging to authorship. All these subjects have one […]
Making the Leap from Blogger to Book Author
Making the Leap from Blogger to Book Author gives a simple method to publish subject-oriented ebooks
Author Websites, Blogs, and Book Sales Pages
Last week Stephanie Chandler invited me to do a presentation for the Nonfiction Writer’s Conference, an online event featuring lots of speakers on topics of interest to self-publishers and nonfiction authors. The topic was “Essentials for Author Websites, Blogs and Book Sales Pages” and it was designed as a 40 minute teleconference presentation, so no […]
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