By Brandon Cornett All authors, whether traditionally published or self-published, should have an author platform. Blogging is considered an important component of an author platform. Today, Brandon Cornett gives us some insight about the “whys” and...
Every year I review the top blog posts from the previous year on The Book Designer blog. It gives me a chance to see what topics readers responded to the most, what has people talking, and where we might focus more articles in the coming year. In 2018, Contributing...
Back in 2012 when I had been blogging for two years, I had gotten to know the blogging community pretty well through top sites for bloggers like Copyblogger, which has since turned into a multi-faceted media and software company. I was struck at the time by the almost...
In this increasingly social world, where the effectiveness of your book marketing can seem to be a matter of metrics—hits, shares, likes, re-tweets, re-pins—shareable content is, or should be, the goal for all author bloggers. All these ways social media...
A lot of the authors I talk to who want to use blogging as a tool in their overall book marketing strategy get stalled with content creation. Since they are authors, they already know how to write, that’s not the problem. But there are specific questions that...
To me, blog comments are what make a blog come alive. Years ago I went religiously to meetings of my local publishing group (BAIPA.org). Arriving early, I would sit and record all the questions that were being asked in the hourlong question and answer section that...
