The long process of writing and publishing your book feels like you’ve crossed the finish line after running a marathon. But unlike a road race, you’re not done. The success of your book depends on approaching people, companies and groups and asking for their help to publicize, promote and sell it.
Fiction or nonfiction, your book will make a welcome gift. But how can people buy it for loved ones if they don’t know it exists? They read about it in a holiday gift guide.
Don’t forget about freelancers, one of the most valuable types of writers, when looking for journalists and reviewers to write about your book.
I’ll bet you’re making at least three of the Top 10 mistakes I see often at author websites. Fortunately, most of these mistakes have a quick, easy fix.
Every time I see an author resource box that makes me smile, I grab a screenshot for safekeeping. These examples will spark your creativity.
Each new season is a springboard for book marketing. Tie a title to winter, spring, summer or fall, and publicity is practically yours for the asking.
Sex sells books and ranks right up there as one of the very best publicity hooks, even if you haven’t written erotica or a romance novel.omance novel.
Readers love chunks of information they can digest easily in just a minute or two. That’s why they’re wild about cheat sheets and checklists.
It’s OK to imagine a review of your book in the New York Times, but not when you’re starting to promote your book or if you’re new to book publicity.
Even with the most strategic book marketing plan, you can kiss success goodbye, if you don’t follow up with the people who you want to help you.