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What the Art of Storytelling Can Teach Us about Marketing

by Jason Kong | Mar 11, 2015 | Marketing

By Jason Kong If you’re like many fiction authors, promoting your work does not top your list of favorite activities. Various marketing tasks may seem foreign and difficult. Perhaps you feel hamstrung by a lack of knowledge or confidence. And to top it off,...

The Fiction Writer’s 3-Step Process to Creating a Compelling Marketing Offer

by Jason Kong | Feb 4, 2015 | Marketing

By Jason Kong There’s a misconception among some authors that marketing is mostly about building awareness. That if your fiction manages to stand out from the crowd, then you can finally rest easy because you’ll be rewarded with what you deserve....

How to Improve Your Fiction Marketing Through Peer Collaboration: 11 Quotes From the Experts

by Jason Kong | Dec 31, 2014 | Marketing

By Jason Kong Want to get a jump on book promotion for 2015? Start thinking about partnering with your fellow authors. Working together is timeless strategy. Regardless of how the publishing landscape changes and how online tools evolve, there will always be...

7 Email Marketing Secrets Every Fiction Writer Should Know

by Jason Kong | Nov 26, 2014 | Marketing, Self-Publishing

By Jason Kong Strictly speaking, building an email list is optional. Except if you’re a self-publishing fiction author, it really isn’t. Whether you’re looking to get more readers, garner more support, or generate more sales, email marketing will...

5 Marketing Mistakes That Beginning Fiction Writers Make

by Jason Kong | Oct 22, 2014 | Marketing, Self-Publishing

By Jason Kong Just about anyone can become a self-published author. Of course, that doesn’t mean everyone will become a well-read author. A book needs to be paired with the right audience. Good marketing matters more than ever. These days, connecting the proper...
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