by Jason Kong | Mar 11, 2015 | Marketing
By Jason Kong If you’re like many fiction authors, promoting your work does not top your list of favorite activities. Various marketing tasks may seem foreign and difficult. Perhaps you feel hamstrung by a lack of knowledge or confidence. And to top it off,...
by Jason Kong | Feb 4, 2015 | Marketing
By Jason Kong There’s a misconception among some authors that marketing is mostly about building awareness. That if your fiction manages to stand out from the crowd, then you can finally rest easy because you’ll be rewarded with what you deserve....
by Jason Kong | Dec 31, 2014 | Marketing
By Jason Kong Want to get a jump on book promotion for 2015? Start thinking about partnering with your fellow authors. Working together is timeless strategy. Regardless of how the publishing landscape changes and how online tools evolve, there will always be...
by Jason Kong | Nov 26, 2014 | Marketing, Self-Publishing
By Jason Kong Strictly speaking, building an email list is optional. Except if you’re a self-publishing fiction author, it really isn’t. Whether you’re looking to get more readers, garner more support, or generate more sales, email marketing will...
by Jason Kong | Oct 22, 2014 | Marketing, Self-Publishing
By Jason Kong Just about anyone can become a self-published author. Of course, that doesn’t mean everyone will become a well-read author. A book needs to be paired with the right audience. Good marketing matters more than ever. These days, connecting the proper...
