by Joel Friedlander | Jul 31, 2017 | Guest Posts, Marketing
By Matt Aird Today, marketing specialist Matt Aird discusses a question that bedevils lots of authors when they begin their publishing journey. Are they marketing to sell their books, or to build their brand and platform? Here’s his report. As authors, we’re...
by Joel Friedlander | Mar 23, 2016 | Guest Posts, Marketing
By Jason Gracia “A what???” We often get that response when we suggest self-published authors develop their author platforms to help sell their books. So, today, I’m pleased that Jason Gracia of AuthorPlatform|co is going to explain to you what an...
by Joel Friedlander | Dec 18, 2013 | Self-Publishing
by C.S. Lakin (@CSLakin) When my friend and colleague Susanna Lakin told me about her experiment in trying to find out exactly how important an author platform is for genre novelists, I was fascinated. Now, she’s written up the story of what she did, and what...
by Joel Friedlander | Aug 21, 2013 | Guest Posts, Social Media
by Marcy Kennedy (@MarcyKennedy) As longtime readers know, I’m a big fan of using Twitter for lots of reasons. What you might not know is that one of the things I always tell authors who are just getting started with Twitter is to learn about Twitter’s...
by Joel Friedlander | Jul 22, 2013 | Marketing
The literary world was shocked this past week by the revelation that J.K. Rowling, one of the most famous authors in the world, had written, sold, and published a crime novel called The Cuckoo’s Calling, under the name “Robert Galbraith.” Weeks ago...
