Should Authors be Salespeople or Book Marketers? Examines the confusion between making transactions and communicating your passion for your book
Archives for November 2011
Self-Publishing Strategies in 18 Slides summarizes a 59-slide presentation to the Self-Publishing Bootcamp at Stanford University on November 12, 2011
Author Blogging 101: Blog Infrastructure includes all the bits and pieces, many behind the scenes, that make your blog run.
e-Book Cover Design Awards, October 2011 including Lunatic Fringe by Allison Moon, design by Julianna Parr, and Tricks, Tactics, and Techniques of Published Authors by Jan Peck & David Davis, design by David Davis.
It’s Veteran’s Day here in the U.S. and lots of things are closed. No mail service, no banks, that sort of thing. I’m busy getting ready for Carla King’s Self-Publishing Bootcamp down at Stanford University tomorrow, where I’ll be helping new self-publishers understand how to use the array of new choices in publishing, to their […]
Your Author Platform: It’s Not About You, It’s about the unmet needs of audiences, and the power of those needs is what will drive your publishing success
Notes from a Self-Publishing “Success Story” by Heather M. David, who self-published a book on California history
There’s a bit of a leap you have to make when, as a writer, you decide to start an author’s blog. But what you hear if you ask writers why they decided to start blogging, are things like these: My agent/publisher told me to do it I heard you were supposed to Joe Konrath has […]
6 Meta Tips for Book Marketing Success from book marketing masterminds and include paying attention to long-term planning and publishing more than one book
Blogs for Self-Publishers for October 30 – November 5, 2011 including Jane Friedman, Jeffrey A. Trachtenberg, David Gaughran, Henry Baum, and Jeff Bennington