April 2, 2010
Last month I published an article called Author Platform: What Are You Waiting For? that attempted to communicate my enthusiasm for marketing through social media and online generally. Response was strong with people chiming in in the comments. I asked one poster, Bill Quain, to expand on his book marketing ideas. And Bill took me [...]
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March 2, 2010
A famous and often repeated piece of advice to writers is: The time to start working on your author platform is three years before your book is published. I’ve repeated this to several clients, and it usually leaves them staring blankly into space. And yet there is a great deal of wisdom in this statement, [...]
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