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Rachelle Gardner

How To Write Book Titles for People & Robots

June 16, 2010 28 comments
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For nonfiction books, combine an attention-getting short title with a long, specific and keyword-rich subtitle to achieve the best discoverability for your book. Your title will appeal to people browsing in bookstores or online, and your subtitle will flag search engine robots about the subjects in your book.

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Self-Publishing Pro and Con(temptuous)

March 26, 2010 19 comments

Just when you think the fires have gone out, they flare up somewhere else. Did you see the blog post earlier this month at Rachelle Gardner’s Rants and Ramblings called Think Hard Before Self-Publishing? Rachelle, an agent with a specialty in the Christian market, was advising a correspondent that due to the difficulty of getting [...]

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Author Platform: What Are You Waiting For?

March 2, 2010 55 comments

A famous and often repeated piece of advice to writers is: The time to start working on your author platform is three years before your book is published. I’ve repeated this to several clients, and it usually leaves them staring blankly into space. And yet there is a great deal of wisdom in this statement, [...]

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This Week in the Blogs: February 1 – 7, 2010

February 7, 2010 0 comments

It’s been busy here this week at Marin Bookworks, with design proposals going back and forth with several clients at lightning speed, ARCs headed for the printer, cover designs getting fine tuned. Alas, my reading time has suffered. But never fear, Sunday brings goodies. Today another thoughtful post from veteran author JA Konrath, a discussion [...]

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This Week in the Blogs: January 18 – 24, 2010

January 24, 2010 2 comments

Responses to Author Solutions CEO Kevin Weiss, a fascinating and extensive illustrated history of the Helvetica typeface, some advice on maintaining email etiquette, and a terrific new resource for self-publishers from the Rochester Institute of Technology’s Open Publishing Lab are the blog posts that caught my eye this week. And something special for all lovers [...]

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