by Joel Friedlander | Sep 9, 2011 | The Joel Friedlander Archives
For some years now many small publishers and self-publishers have been using a very effective strategy for distributing their books. This strategy has been widely written about and imitated. It was pioneered, as far as I know, by Aaron Shepard and Morris Rosenthal,...
by Joel Friedlander | Sep 28, 2009 | Book Design, Book Reviews, Interior Design, Self Publishing Basics, Self-Publishing
Did you ever see the movie “Deception” that came out in 2008? No? It starred Ewan McGregor, Hugh Jackman and Michelle Williams. The cast alone should have made it a hit, but it bombed, critics hated it and audiences ignored it in spectacular numbers....